Spreading the Love: Valentine’s Activations Driving Visibility and Engagement
During the season of love, our team at Kolid S delivered a series of creative in-store activations that strengthened brand positioning and captured shoppers’ attention. For our client Dorina, we highlighted the Kraš Domaćica “Love” product through strategically selected secondary placements, increasing visibility, encouraging impulse purchases, and reinforcing the brand’s presence at the point of sale.
At the same time, we partnered with Barilla to bring a Valentine’s-inspired activation to life, centered around their heart-shaped pasta and the idea of a small “love story.” With carefully designed creative elements, the activation stood out in-store and was very well received by consumers.
Both executions demonstrate how thoughtful positioning and engaging concepts can elevate product visibility and leave a lasting impression.
We look forward to creating more meaningful activations with our partners in the future.